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LIFE STYLE CREATION FOR MEN'S

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MOD'S 

Dick Hebdige claims that the progenitors of the mod subculture "appear to have been a group of working-class dandies, possibly descended from the devotees of the Italianite [fashion] style."]Mary Anne Long disagrees, stating that "first hand accounts and contemporary theorists point tthe Jewish upper-working or middle-class of London’s East End and suburbs."]Sociologist Simon Frith asserts that the mod subculture had its roots in the 1950s beatnik coffee bar culture, which catered to art school students in the radical bohemian scene in London. Steve Sparks, who claims to be one of the original mods, agrees that before mod became commercialised, it was essentially an extension of the beatnik culture: "It comes from ‘modernist’, it was to do with modern jazz and to do with Sartre" and existentialism.Sparks argues that "Mod has been much misunderstood... as this working-class, scooter-riding precursor of skinheads."
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Coffee bars were attractive to youths, because in contrast to typical British pubs, which closed at about 11 pm, they were open until the early hours of the morning. Coffee bars had jukeboxes, which in some cases reserved some of the space in the machines for the students' own records. In the late 1950s, coffee bars were associated with jazz and blues, but in the early 1960s, they began playing more R&B music. Frith notes that although coffee bars were originally aimed at middle-class art school students, they began to facilitate an intermixing of youths from different backgrounds and classes. At these venues, which Frith calls the "first sign of the youth movement", youths would meet collectors of R&B and blues records, who introduced them to new types of African-American music, which the teens were attracted to for its rawness and authenticity. They also watched French and Italian art films and read Italian magazines to look for style ideas. According to Hebdige, the mod subculture gradually accumulated the identifying symbols that later came to be associated with the scene, such as scooters, amphetamine pills, and music.
by saika123 | 2012-03-07 16:49 | モッズファッション
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